Nike Cup Mural

Farewell partnered with creative agency Doubleday & Cartwright to create a dynamic identity for the 2010 New York Nike Cup, a soccer tournament that coincided with the World Cup.

Farewell designed the visuals to promote the event which included a poster and painted a 350-foot long mural that served as a backdrop and centerpiece for the weekend. The tournament took place at Metropolitan Oval Field in Queens.