Paper Denim & Cloth

Spring 2013

Farewell has photographed a variety of Paper Denim & Cloth projects. This has included concepting and execution for seasonal lookbooks, denim fit guides and web content, all the while working to ensure that each image represents the brand’s elegant minimalism.

Farewell photographed a series of images featuring Paper Denim & Cloth's spring 2013 collection. To show the casual simplicity of the line we shot the images utilizing natural lighting in a raw warehouse choosing settings in the space that reflected the tones of the line. Model: Ilva Heitmann - Hair: Jordan Sparkes - Styling: Heathermary Jackson - Photography: FAREWELL