STATE Management is a new modeling and talent agency based in New York City. Spearheaded by fashion industry veteran, Rene Gonzalez, STATE’s vision is to offer an alternative to traditional model management through a focus on personality and depth of character.
Apart from building a brand identity, FAREWELL was also approached to develop STATE’s website. Expanding on the idea of deconstruction and reconstruction, the STATE logo breaks apart through parallax scrolling, illustrating the agency’s mission to modernize industry practices through the reassembling of ideals. The dark and refined palette lends strength to the allure of individual character that runs beyond surface aesthetics, while contrasting type treatment provides a bold elegance to the STATE identity.