MAISON O Branding

Working closely with night-life guru Serge Becker and architect Jason Volenec, Farewell developed a kinetic branding system that was loosely inspired by the cut & paste punk aesthetic of the Japanese cult-classic film Hausu.

Farewell designed menus, matchbooks, signage and business cards with dazzling black and white optical patterns, and bright orange accents that also informed the use of orange electrical tape within the space.

Unfortunately, Maison O was too much fun, and shut down after only a year following a series of noise complaints about its late-night revelry.