Catalog Redesign

CCS has been the United States premier mail-order skateboard supplier for almost 30 years. Each month, more than a million people see their catalog. CCS came to Farewell for a complete catalog redesign.

Farewell began by designing the new look to have simplified product category layouts, a cohesive color palette, a new grid system and updated typography standards. Farewell introduced more editorial content to enhance the lifestyle component of the brand, and art directed all photography. The cover story was shot on location in Mexico with photographer Brian Kelley. Farewell also increased the catalog dimensions to accommodate larger imagery, which represented the first CCS format change in its history.