Paper Denim & Cloth

Website Design

Farewell has enjoyed a long-running creative partnership with Paper Denim & Cloth that includes rebranding and direction for their website, photography, and all aspects of the brand image.

Farewell worked with Paper Denim & Cloth to design an ecommerce store that reflected the brand’s refined aesthetic and that was also easy to navigate and shop. The Farewell team designed the entire site, from concept to catalog pages and shot all ecommerce imagery at the Farewell studio in Brooklyn.

Farewell also instituted a lifestyle section—titled '&'—to serve as a hub for branded content, social media and editorial imagery.